Creating an Enterprise Culture
The Agency commissioned a study of the region’s
‘Enterprise
Culture’ activity in January 2007. Entitled ‘Rising to the
Enterprise Challenge’ this research has helped the Agency to
determine what the enterprise landscape looks like within the
region and how the agency and it's partners can establish a
successful enterprise
culture in the Northwest.
Rising to the Enterprise Challenge - Executive Summary
The aims of the research have been to:
- Produce an enterprise framework that will provide a coordinated
approach to creating an enterprise culture with the Northwest.
- Research the key components
- Provide a clear evidence base to guide the role of the agency
in influencing, coordinating or lobbying support for an enterprise
culture.
The remainder of the executive summary explains our method,
defines enterprise culture (to explain how this approach differs
from traditional business support), describes the extent of the
enterprise challenge, and sets out a strategic framework for rising
to the enterprise challenge.