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22 September 2008

Major investment set to help kids across the Northwest

A campaign has been unveiled to raise over £350,000 to help more children in the North West to read and write.  The aim is to raise the cash over a three year period funding 30 extra part time teaching assistants per year for three years in local primary schools.

The project has been launched by Cash for Kids, the official charity of Rock FM and Magic 999 and is backed by the Northwest Regional Development Agency (NWDA)

The Read to Succeed campaign will help schools right across Lancashire, Wigan and Blackpool, including St Kentigerns CP School on Newton Drive in Blackpool, Ashton School on Ainsdale Drive in Preston and Bedford Hall Methodist School in Leigh, Wigan.

It is estimated that throughout the UK, 1 in 6 children has difficulty in learning to read with the situation not helped by under-resourced schools and parents with no time to help.

The charity hopes to raise the cash by inspiring businesses to mobilise their employees to join in fund raising.  And the great news is that the NWDA has come forward with a cheque for £224,000 to launch the campaign, and fund the first two years of the 3 year project.

New Teaching Assistants will work in schools, offering extra one on one reading time with individual 6 and 7 year olds who need support.  Thanks to the start up funding from the NWDA, the first Teaching Assistants will start working for Read to Succeed on 6th October.  They are spread evenly across the region, with 10 schools in each of Lancashire, Wigan and Blackpool.

Steven Broomhead, Chief Executive at the Northwest Regional Development Agency (NWDA) said:

“The NWDA is delighted to be involved in the launch of this important project, which will change the lives of hundreds of children throughout the region. The future growth of England’s Northwest depends upon developing the talents of young people to enhance skills base of the future workforce. Successful companies need outstanding people - Read to Succeed will ensure the region continues to encourage lifelong learning from an early age, boosting skills and education for all.” 

A launch event is to be held at Shaw Hill Golf Club on 8th October, when major businesses from across the region will be invited to a free “school dinner” and have a chance to learn more about the project and how they can get involved.

Charity Manager Emma Bailie said “We need to raise another £100,000 over the next two years to complete this three year project.  We are hoping that 25 businesses will each aim to raise £2,000 per year for the next two years.  We will help them raise the money and Rock FM and Magic 999 will be getting involved.

Research has proved that for those children who are falling behind, just five minutes a day additional reading time, one on one, with someone they trust will get them back on track.   This is so important when you realise that 50% of the prison population cannot read, and if you cannot read, you are more likely to get involved in crime.  Poor reading and writing skills costs business in the UK £10 billion a year.

If you would like to get involved in helping raise money for Read to Succeed, you can contact Emma Bailie at Cash for Kids on 01772 477834 or visit the website at www.rockfm.co.uk


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Investing in England's Northwest (link opens in a new window)