Stuart Maconie fronts Northwest tourism drive

Ardent Lancastrian and trusted voice of BBC Radio 2 Stuart Maconie has agreed to channel his enthusiasm for all things Northern into a new campaign to promote tourism in England’s Northwest.

The autumn campaign by the Northwest Regional Development Agency (NWDA), Stuart’s Short Stories for Short Breaks, will see a series of travel diary style pieces appear in national magazines and glossy newspaper supplements over the coming months, following Stuart on his travels across the region.

Focusing on city culture and the region’s outstanding cultural offer the campaign is backed by a new website, www.stuartsstories.com, where visitors can read all of the short stories or download podcasts narrated by Stuart himself. All of the stories will be available in a specially bound book which can be ordered through the website.

Stuart Maconie, radio DJ, TV presenter, journalist and author, said:

“This is my part of the world, so I might be biased, but the Northwest is full of fantastic places to visit and I’m more than happy to bang the drum for them. We have some fascinating history and our popular culture is second to none, so it’s not really a very difficult job.

“If this campaign helps people to see the Northwest as the wonderful place that it is, then I’m pleased to be able to help.”

Peter Mearns, Executive Director of Marketing and Communications at the NWDA added:

“It’s great to have Stuart on board for this campaign; he’s a great advocate for the Northwest and shares our enthusiasm for the region and for its culture. The campaign is designed to showcase just how much the region has to offer and to position the Northwest as a leading destination for short breaks, and Stuart’s tone and style reflect the humour and warmth of the region as well as its creativity, so it’s a perfect match.”

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For further information or an image of Stuart Maconie, please contact Helen Batte, Tourism Press Officer on 01925 400235 or 07764 239856 or Helen.Batte@nwda.co.uk

For urgent out of hours press enquiries please call 01925 400259.

For further information and to view all press releases visit us at www.nwda.co.uk/press

The Northwest Regional Development Agency (NWDA) leads the economic development and regeneration of England's Northwest and is responsible for:

Supporting business growth and encouraging investment
Matching skills provision to employer needs
Creating the conditions for economic growth
Connecting the region through effective transport and communication infrastructure
Promoting the region’s outstanding quality of life

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